Public Relations

Integrated Public Relations

The Sage Group develops research-driven public relations campaigns that meet business objectives and provide measurable outcomes. Let us help you tell your story in a way that builds credibility and enhances mind and market share for your organization.

Public Relations Services

Senior counsel and planning
  • Program planning, development, execution
  • Crisis communications counsel, planning, execution
  • Reputation management programs
  • Corporate and organizational communications planning and execution
  • Employee communications programs
  • Communications audits
  • Primary and secondary research
  • Directed "white-board" and brainstorming sessions
Media relations
  • Identify news opportunities and maximize opportunity
  • Press release development, distribution, follow up
  • Tailored article ideas for presentation to target print, online, broadcast outlets
  • Targeted media list development -- local, regional, national, and international
  • Multi-use media kit development
  • Company/organizational profiles
  • Set up key media meetings, tours; establish client media relationships
  • Media training and coaching, plus interview-specific refresher sessions
  • Ghost-write articles, pre-place with media outlets
  • Ghost-write white papers, pre-place, distribute
Trade shows
  • Trade show planning including traffic-building, hosted events, media opportunities
  • Research trade show/conference opportunities in horizontal and vertical markets
  • Generate presentation opportunities
  • Pre- and post-show media contact to generate interviews, articles
  • Trade show prospect follow-up programs
  • Turnkey event planning and execution
  • Event publicity
  • Research and recommend presentation/speaking opportunities
  • Develop presentation content and visual support
  • Ghostwrite speeches
  • Executive presentation coaching including Q&A sessions
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