Public Relations
Integrated Public Relations
The Sage Group develops research-driven public relations campaigns that meet business objectives and provide measurable outcomes. Let us help you tell your story in a way that builds credibility and enhances mind and market share for your organization.
Public Relations Services
Senior counsel and planning
- Program planning, development, execution
- Crisis communications counsel, planning, execution
- Reputation management programs
- Corporate and organizational communications planning and execution
- Employee communications programs
- Communications audits
- Primary and secondary research
- Directed "white-board" and brainstorming sessions
Media relations
- Identify news opportunities and maximize opportunity
- Press release development, distribution, follow up
- Tailored article ideas for presentation to target print, online, broadcast outlets
- Targeted media list development -- local, regional, national, and international
- Multi-use media kit development
- Company/organizational profiles
- Set up key media meetings, tours; establish client media relationships
- Media training and coaching, plus interview-specific refresher sessions
- Ghost-write articles, pre-place with media outlets
- Ghost-write white papers, pre-place, distribute
Trade shows
- Trade show planning including traffic-building, hosted events, media opportunities
- Research trade show/conference opportunities in horizontal and vertical markets
- Generate presentation opportunities
- Pre- and post-show media contact to generate interviews, articles
- Trade show prospect follow-up programs
Events
- Turnkey event planning and execution
- Event publicity
Presentations
- Research and recommend presentation/speaking opportunities
- Develop presentation content and visual support
- Ghostwrite speeches
- Executive presentation coaching including Q&A sessions