News

01.27.10 Sage president Elin Raymond is presenting "The 'So-What?' of Sustainability: Inside the Minds of Millennials to Matures" on Feb. 8 at General Mills. Details here. Download presentation

Integrated public relations
The Sage Group develops research-driven public relations campaigns that meet business objectives and provide measurable outcomes. Let us help you tell your story in a way that builds credibility and enhances mind and market share for your organization.

Public relations services
Senior counsel and planning

• Program planning, development, execution
• Crisis communications counsel, planning, execution
• Reputation management programs
• Corporate and organizational communications planning and execution
• Employee communications programs
• Communications audits
• Primary and secondary research
• Directed "white-board" and brainstorming sessions

Media relations

• Identify news opportunities and maximize opportunity
• Press release development, distribution, follow up
• Tailored article ideas for presentation to target print, online, broadcast outlets
• Targeted media list development -- local, regional, national, and international
• Multi-use media kit development
• Company/organizational profiles
• Set up key media meetings, tours; establish client media relationships
• Media training and coaching, plus interview-specific refresher sessions
• Ghost-write articles, pre-place with media outlets
• Ghost-write white papers, pre-place, distribute

Trade shows

• Trade show planning including traffic-building, hosted events, media opportunities
• Research trade show/conference opportunities in horizontal and vertical markets
• Generate presentation opportunities
• Pre- and post-show media contact to generate interviews, articles
• Trade show prospect follow-up programs

Events

• Turnkey event planning and execution
• Event publicity

Presentations

• Research and recommend presentation/speaking opportunities
• Develop presentation content and visual support
• Ghostwrite speeches
• Executive presentation coaching including Q&A sessions