The Challenge TopLine Federal Credit Union, a credit union for people in Hennepin County, asked us to assist it in creating awareness of its new downtown Minneapolis skyway branch. TopLine wanted to distinguish itself from the many financial service providers in the vicinity and make itself standout among several other credit unions opening on the skyway system. The objectives of the program were:
- To create awareness of TopLine among downtown consumers
- To increase membership at the new downtown branch
- To demonstrate TopLine’s commitment to the communities it does business in